My mind is pretty blank these days. I want to post something here that seems more happy than my more recent posts. But I don't have anything good to share.
I just wanted to post something here to fill the space. And when I selected this photo, I figured maybe I'd just write about it.
My friend, coming back from Hong Kong, brought back gifts for a lot of people. For me, I received a few items from this legendary company called Muji. Well, actually I never knew much about this company before, but I remember a year or two back my friend was talking about Muji pens.
And now I finally get to experience all that is the Muji pen. Well, all that is the Muji pen and pencil, and also just a pen. The really cool item is this writing device that is both a pen and a pencil. Only, it's not shown in the photo below.
I looked up Muji on Wikipedia and was intrigued to find that they actually produce a large amount of household consumer goods. Not just stationary. And what's interesting is that they are known not for their branding, but for the lack of branding. Most companies that are popular and sell well are often driven by their brand. But Muji is distinctly unbranded in their products. In some sense, that's what makes their stuff so cool. Their stationary, for example, is designed with a very clean industrial look. There's no text on the product, but yet, it looks high quality enough that you know it didn't come from some no-name dollar-store brand.
Apparently there are Muji stores in Singapore. The next time I'm in Singapore, maybe I'll look around for this brand-less store.
3 comments
Muji is a global store, even in Rome!
http://www.flickr.com/photos/aimeili/3986463667/


